Behind the Plants

About us

We are an online plant retailer and plant tissue culture laboratory, nestled in the heart of the Welsh countryside, in the historic town of Caerphilly. Founded in 2015 by Elena Kudelya, a life-long horticulturalist, we provide professional micropropagation services to the whole of the UK.

We grow and sell the finest quality plants in our state-of-the-art laboratory facilities, using the latest techniques and the best possible tissue cultures to ensure that every plant we grow is in peak physical condition. We also offer contracting services to the micropropagation industry, as well as a full range of customer support to our customers.

Our product range includes live aquarium plants, succulents, houseplants, palms, exotics, bonsai, garden plants and ornamental grasses, among others.

We specialise in rare and hard to find plants that you simply will not find anywhere else.

Who We Are

Elena Kudelya

Elena Kudelya

CEO & Founder

Responsible for all Plant Nursery and Lab duties, Business Management, Planning, and Research.

Has a Masters Degree in Migration Studies from Sussex University, and a degree in Mathematics

A life-long horticulturalist. Used to be a language tutor. She enjoys reading, travelling, and working out.

Davey Brown

Davey Brown

Designer & Web Master

Oversees all aspects of Design, Web Site, Data Management, Social Media.

Has a BSc in Computing from the University of Wales, Newport

Loves design, 3D modelling, and has a Sansevieria trifasciata named “Ju2”

David Benton

Copywriter & Administrative Assistant

Talented researcher. Loves reading and writing, particularly fantasy fiction.